Along the way, the Vista Alegre brand, which has always been closely associated with Portuguese history and cultural life, has acquired an unparalleled reputation and enormous projection. The immediate public recognition, perceived quality and investment value in innovation and design make Vista Alegre one of the few Portuguese luxury brands in the world. 
Taking as essential values rigor, sophistication and versatility, harmoniously combining tradition and modernity, Vista Alegre has been able to evolve in tune with the culture of its time, projecting it universally through products that translate the latest trends in design, manufactured to the highest standards of quality and functionality.